Brands spend a lot of effort creating attractive and eye-catching social media posts that lead to landing pages designed for engagement and conversions. But what about the vessel that takes your user from the post to the landing page – the URL (or simply called the site link)? Does the URL impact user behaviour in …
Table of Contents Introduction 58.4% of the global population uses some form of social media. This is over half the world’s population, and your target audience is in it. If you aren’t yet streamlining your social marketing strategies to better reach and woo this audience, it is time to learn a few new tricks. “Social media …