Running digital marketing campaigns without UTM parameters is like driving through a dark tunnel. You don’t know where you’re going or what you’ll find at its end. It doesn’t have to be this way. Also referred to as tags or codes, UTM parameters let you track the traffic source and analyze the outcome of your …
Brands spend a lot of effort creating attractive and eye-catching social media posts that lead to landing pages designed for engagement and conversions. But what about the vessel that takes your user from the post to the landing page – the URL (or simply called the site link)? Does the URL impact user behaviour in …
Every marketing strategy you run will have one single purpose at its core – to acquire a conversion. Conversions could be in the form of a form fill, a download, a purchase, or even just a click, and there is one element critical to encouraging these conversions, a CTA. For someone who isn’t clear what a …
Table of Contents Introduction 58.4% of the global population uses some form of social media. This is over half the world’s population, and your target audience is in it. If you aren’t yet streamlining your social marketing strategies to better reach and woo this audience, it is time to learn a few new tricks. “Social media …