Marketing forms the backbone of a successful business. With that said, marketing isn’t “straightforward” – it involves multiple aspects that work in tandem to create an overall boost in the image of a brand. Index Introduction If Edelman’s Trust studies are to be believed, 81% of consumers agree that they need to trust a brand before making …

Take Advantage of Smart Links This Holiday Season Give Your Marketing Campaign an Edge Over Your Competition The holiday season is the best time of year for businesses from a revenue perspective as it allows consumers to spend more freely. If you have an e-commerce business or a retail business, you should have a sound …

What is a Content Strategy? A content strategy is a blueprint for producing, sharing, and managing content to achieve specific business goals and objectives. It involves conducting research, identifying your target audience, selecting the most effective content formats, and deciding how and where to disseminate that content. Why Content Strategy matters? This is a critical …

Introduction Email marketing is still the foundation of any digital marketing tactic, giving businesses a direct line of communication to their audience’s inboxes. Crafting compelling email campaigns isn’t just about creating compelling content; it’s more about making the recipients take action. This is where the call-to-action (CTA) is relevant. A well-crafted CTA can play a …