Running digital marketing campaigns without UTM parameters is like driving through a dark tunnel. You don’t know where you’re going or what you’ll find at its end. It doesn’t have to be this way. Also referred to as tags or codes, UTM parameters let you track the traffic source and analyze the outcome of your …
Brands spend a lot of effort creating attractive and eye-catching social media posts that lead to landing pages designed for engagement and conversions. But what about the vessel that takes your user from the post to the landing page – the URL (or simply called the site link)? Does the URL impact user behaviour in …
